MAIF insurance

Natural User Interface - Ux design project for an insurance company


May 2019




After Effect

3ds Max



User Experience

Natural User Interface

User Research

User Interface

Brief and introduction

MAIF is a French insurance company mainly covering home, vehicle, life and family insurance at lower cost.
It operates exclusively for the benefit of its members, to whom it guarantees the quality and durability of its protection and services.

Our mission


After some research, we decided to focus on: the connected residential car-sharing service.

Why this topic?

We based our research on a trial project launched in 2014. Its concept was to provide shared vehicles for the exclusive use of the residents of a building.


Nowadays, more companies such as Bouygues Immobilier are setting up turnkey apartments (fully furnished and connected) provided with forecasting systems: water leakage, power failure, heating consumption…

It facilitates the life of the inhabitant who can easily anticipate his actions

  • 4 y. Average duration of a rental in France.
  • 30 Number of connected objects per French household by 2020.
  • 7.1 % Homes that are connected in France.
  • 19 % Homes that are connected in Sweden.

  • We found that linking this concept of turnkey apartments and vehicle-sharing could be connected and thus make life easier for MAIF's customers.




    Young people from 20 to 40 years old, either students at the end of their studies, young families or young active because they are usually more interested by renting than owning.

    Duration maximum: 5 years according to studies carried out with tenants over the last few years.

    User journey

    We decided to create and decay different scenarios to:

    Example of a typical day of a user

    The vocal

    In order to integrate the Voice function in this project, we conducted research and discovered that each voice assistant has its own way of communicating with its user.

    Knowing that we were not familiar enough with vocal assistants and sound in general we pushed our research a bit further and had the chance to meet a sound designer. He explained us many things about the sound, we found out that it was much more complex than what we were expecting.

    Researches on vocal assistants

    The "who am I" presence?

    First of all, we had to define which type of voice would be the most suitable:

    The decision was to provide a total freedom for the user, so the voice choice would be totally up to him.

    Then, the language question came up:

    We decided with the sound designer to adapt the language to its user, depending on the age, status, way of life (sustained, familiar, childish, young, conventional…) so the voice-assistant is able to adapt to its interlocutor.

    A communicative code

    Each voice assistant has its own communication code, therefore, we decided to assign « emotions » to our voice assistant as Microsoft does for Cortana.

    Welcome sound
    Search sound
    Certification sound
    Negative sound

    The vocal assistant

    We really wanted to create more than a technological tool, something that you could even consider as your buddy or your roommate since this device would be fully part of your appartement system. We thought that giving it a name would make the user feel closer to it, so that’s what we did, we called it: Iti

    The vocal assistant

    The product

    Different features

    « Hey Iti, can you schedule a meeting at the pool on Wednesday 3pm? »

    « I'm going on holidays for a week, I need a car to go to the airport next Monday at 9am. »

    The application

    The idea of an app directly connected to the voice assistant allows more freedom of movement by having a remote control at any time. It would also provide additional information and a more visual aspect.

    Different features


    In order to properly link the voice assistant to the application, we designed wireframes so that we could focus on:


    Find the way

    The « announcement » tab:

    The page where each user share its detailed trips: date / time / place / seats available If you click on one of the announcement, the profile of the person and its route is displayed

    The « homepage »:


    The « chat » tab:

    A chat has been set up to invite the user to create its own community by sending messages to its neighbourhood

    Chat pages

    « Profile » section:

    It is essential for the user to have a page dedicated to its personal information. The security here is very important, the user wants to feel that the app and the people using it are safe, that’s why the documents submitted have to be checked.
    At least, you know who you’re travelling with!

    Profile pages


    This is our project in 3 points:

    Personal feedback

    For my part, this project was very enriching, both from a design and reflection point of view. The main points that I would come out of this project are:

    Pain points:

    Benefit points:

    An opening

    Elon Musk promised that Tesla will be able to deliver an autonomous complementary car service and by the end of 2020, he announced an autonomous taxi service to compete with Uber while allowing Tesla owners to earn money.